Situation:

Viral sensation, BMW Kenny, was in need of digital marketing assistance to support the release of his Finally Viral 3 Mixtape.

Strategy:

Social Stratosphere created a new EPK, and website (iambmwkenny.com) along with all social media and email marketing and streaming service integrations.

Social Stratosphere also provided copy of all press materials, and distributed releases to news media, and djs throughout the US.