Situation:

Retired NFL Wide Receiver and current NFL Network anchor, Nate Burleson, was in need of branding assistance for himself and sportswear collection Lionblood Clothing Co., launched with fashion manufacturing industry veteran Rob Montalvo.

Strategy:

Social Stratosphere secured key brand connections and curated items to gift Burleson in exchange for social media mentions. We also aided in copy-writing all press materials and statements, as well as introduced Lionblood as a made in the USA brand that is re-energizing the Detroit manufacturing industry.

Results:

Social Stratosphere branding efforts resulted in Burleson receiving packages from over 15 brands, and key influencers. Public relations efforts resulted in over 2.5M media impressions in print and digital publications