Situation:

Nude Barre women’s hosiery and intimate apparel, was in need of assistance to drive traffic to their website during their first Autumn and Winter sales season.

Strategy:

Social Stratosphere created dynamic visual pitches, to convey the 16 shades of hosiery to top-tier web editors, and bloggers. Social Stratosphere also provided copy for all press materials, and hosted secured desk side appointments with nationally distributed magazines.

Results:

Social Stratosphere’s public relations efforts successfully introduced Nude Barre to top-tier publications including Ebony, Essence, Vogue, and more for future consideration in Fall and Winter editorials and features. Social Stratosphere also seeded tights to professional Alvin Ailey dancers, and celebrities including Beyoncé, and Orange is the New Black’s trailblazing star Laverne Cox.